Booked Solid: Power Moves to Fill Your Books and Boost Your Bank Account

Description: Having trouble keeping your books full? No stress—this episode of Brandedit.ai has got you covered! Deb’s dropping the ultimate playbook to help you elevate your aesthetics business, attract loyal clients, and fill your schedule with ease. If you’re ready to ditch the hustle for bookings and start owning your worth, you’re in the right place.

Tune in as we break down everything from pricing yourself like a pro (no more undercharging!) to creating unforgettable client experiences that’ll have your customers raving and rebooking. Learn how to add value without slashing prices, master the art of a killer referral program, and run promotions that actually work. And trust us—if you’re not offering the latest in luxury skin science (hello, OxyVerve), you’re leaving money on the table.

Deb’s dishing out all the insider tips—think irresistible retail bundles, leveraging mailing lists for new clients (yep, snail mail still works!), and how to throw a social media giveaway that’ll have your followers buzzing. This episode is packed with next-level strategies to help you stand out in a crowded market and grow your business.

Get your notebook ready, beauty bosses—this one’s a game-changer.

Key Takeaways:

• Price like a pro: Stop undercharging and start owning your value.
• Add value without cutting revenue: Upsell with complimentary services.
• Wow-worthy client experiences: Small touches that make a big impact.
• Referral programs that work: Turn your clients into raving fans.
• Promotions & retail bundles: Drive revenue with smart offers.
• Social media giveaways: Create buzz and grow your following.
• OxyVerve: The must-have treatment to elevate your offerings.

P.S. Don’t miss the special offer at the end and your chance to be featured as a guest expert on the next episode of Brandedit.ai. Let’s glow up your business together!

Chapters

• 0:00 Chapter 1: Introduction to Brandedit.ai
• 0:52 Chapter 2: Last Week’s Special Episode Tribute to Denis Menke
• 2:34 Chapter 3: Pricing Strategies for Aestheticians
• 5:28 Chapter 4: Adding Value Without Sacrificing Revenue
• 8:23 Chapter 5: Elevating the Client Experience: Touchpoints and Luxury
• 12:00 Chapter 6: Treatment Room Magic: Small Add-ons, Big Impact
• 15:08 Chapter 7: Building Client Loyalty with Referral Programs
• 18:25 Chapter 8: Introducing OxyVerve: Transforming Your Treatments
• 20:19 Chapter 9: Using Promotions to Drive Business
• 23:48 Chapter 10: Retail Bundling Strategies That Work
• 27:31 Chapter 11: Snail Mail Isn’t Dead: Targeting Clients with Mailing Lists
• 32:54 Chapter 12: Social Media Giveaways: Building Buzz & Engagement
• 36:16 Chapter 13: Wrap Up and Special Invitation

Transcript

Booked Solid: Power Moves to Fill Your Books and Boost Your Bank Account

 Host:
 "Hello, beauty bosses! Welcome to BrandEdit.ai! I’m Deb, and this is where we get creative with branding, AI, and all the fun ways to stand out in the aesthetics world. If you’re ready to refresh your brand, architect your image, and leverage the power of AI—and not just your average AI—you’re definitely in the right place!

So, let’s get into it! Today’s episode is packed with juicy, powerful strategies to help you grow your esthetics practice whether you’re a esthipreneur or small to medium size med spa trying to fill those books, this is the episode you don’t want to miss. Grab your coffee—and seriously, grab a notepad and your favorite pen, because the tips I’m sharing today are some of the best I’ve ever pulled together in one place. This is where the magic happens, so get ready!

Before we dive in, if you haven’t had a chance to catch last week’s podcast, let me give you a quick summary. It was a really special one for me—I shared an unscripted, raw interview I recorded with my dad, Denis Menke, back in 2015. For those who don’t know, my dad was a Major League Baseball player and coach with an incredible career spanning 40 years. He played for iconic teams like the Atlanta Braves, Houston Astros, and Cincinnati Reds, and later coached for the Philadelphia Phillies and Toronto Blue Jays.

That episode is dedicated to him—he passed away in 2020, but his words and advice still guide me every day. It’s packed with wisdom about stamina, resilience, and showing up consistently—whether you’re in sales, sports, or just navigating life. I’d love for you to check it out. Grab a coffee, settle in, and get ready for an inspiring conversation. And hey, don’t forget to follow and share it with your friends—it’s a tribute to my hero and the life lessons that have shaped my journey.

Alright, now let’s dive into today’s episode! We’re going all in on next-level strategies to grow your esthetics business, build a standout brand, and create loyal clients. I’m challenging you—take one thing from today’s episode and put it into action immediately. So, grab that pen and notepad—this is going to be the episode that changes everything. Let’s get into it!"

[SEGMENT 1: THE PRICING MISTAKE YOU CAN'T AFFORD TO MAKE]

Host:
 "Alright, let’s kick things off with a topic that could seriously make or break your biz—pricing yourself right. We’re going to dive into value and life-time value (LTV) of your client base throughout this episode. So, grab a notepad and pen because this one’s packed with power moves you can use right now.

Let’s start with a mistake I see all the time—new estheticians pricing themselves too low. I get it. Maybe you’re thinking, ‘What if no one books?’ Or maybe imposter syndrome is creeping in, whispering, ‘I don’t have enough experience to charge what I’m worth.’ Or you’re straight-up scared that higher prices will scare people off. Sound familiar?

Here’s the truth—it’s so much easier to lower your prices later than it is to raise them. If you start too low, clients will expect those rates forever. And when you try to bump them up? It’s a headache. Trust me—you want to set yourself up right from the start.

Here’s a pro tip: people pay for value. Clients are more than happy to invest when they know they’re getting a premium experience. They’re not looking for the ‘cheap’ option—they’re looking for the best. And when your client experience is on point, they’ll pay what you’re worth and feel good about it. It’s all about positioning yourself as the expert.

So instead of discounting, focus on adding value. If you’re feeling unsure about your pricing, offer a complimentary add-on service valued at $40, rather than slashing your prices by 10%. You’re adding value, not cutting your worth—and your clients will notice the difference.

The bottom line? Start charging what you’re worth, and don’t be afraid to own your value. Clients are looking for results and experiences, and when you deliver both, they’ll see and feel the difference—and they’ll pay for it. Confidence is key. If you know your worth, so will they.

And let’s talk numbers: studies show that clients are 67% more likely to stay loyal to brands they see as offering premium services. So don’t undersell yourself—your clients are investing in you, not just the price tag.

Also, think about the long-term value of your clients. Don’t just focus on getting them through the door once. Consider how valuable they’ll be over the next six months or a year. By their 10th visit, you’re not just their esthetician—you’re their trusted skincare expert, their go-to. That loyalty is priceless.

Action step: I want you to take a good look at your pricing. Are you charging what you’re worth? If not, it’s time to level up. Don’t be afraid to raise your prices and stand tall in the value you provide. Your business deserves it!

And remember—your pricing sets the tone for how clients see you and how seriously they take your services. Set that price to reflect the premium experience you deliver, and they’ll see you as the expert you are. You’re a pro, your work has real value, and it’s time to own it!"

Podcast Script: BrandEdit.ai - Episode 6

Booked Solid: Power Moves to Fill Your Books and Boost Your Bank Account

 Host:
 "Hello, beauty bosses! Welcome to BrandEdit.ai! I’m Deb, and this is where we get creative with branding, AI, and all the fun ways to stand out in the aesthetics world. If you’re ready to refresh your brand, architect your image, and leverage the power of AI—and not just your average AI—you’re definitely in the right place!

So, let’s dive in! Today’s episode is packed with powerful strategies to help you grow your esthetics practice whether you’re a solo esthi-preneur or small to mid size med splooking to fill your books, you won’t want to miss this. Grab your coffee and a notepad — because the tips I’m sharing are some of the best I’ve ever pulled together. This is where the magic happens, so get ready!

Trust me, if you’re not taking notes, you’re going to miss out on some serious game-changers for your business. Let’s get into it!

Before we dive in, if you haven’t had a chance to catch last week’s podcast, let me give you a quick summary. It was a really special one for me—I shared an unscripted, raw interview I recorded with my dad, Denis Menke, back in 2015. For those who don’t know, my dad was a Major League Baseball player and coach with an incredible career spanning 40 years. He played for iconic teams like the Atlanta Braves, Houston Astros, and Cincinnati Reds, and later coached for the Philadelphia Phillies and Toronto Blue Jays.

That episode is dedicated to him—he passed away in 2020, but his words and advice still guide me every day. It’s packed with wisdom about stamina, resilience, and showing up consistently—whether you’re in sales, sports, or just navigating life. I’d love for you to check it out. Grab a coffee, settle in, and get ready for an inspiring conversation. And hey, don’t forget to follow and share it with your friends—it’s a tribute to my hero and the life lessons that have shaped my journey.

Alright, now let’s dive into today’s episode! We’re going all in on next-level strategies to grow your esthetics business, build a standout brand, and create loyal clients. I’m challenging you—take one thing from today’s episode and put it into action immediately. So, grab that pen and notepad—this is going to be the episode that changes everything. Let’s get into it!"**

[SEGMENT 1: THE PRICING MISTAKE YOU CAN'T AFFORD TO MAKE]

Host:
 "Alright, let’s kick things off with a topic that could seriously make or break your biz—pricing yourself right. We’re going to dive into value and long-term client value (LTV) throughout this episode. So, grab a notepad and pen because this one’s packed with power moves you can use right now.

Let’s start with a mistake I see all the time—new estheticians pricing themselves too low. I get it. Maybe you’re thinking, ‘What if no one books?’ Or maybe imposter syndrome is creeping in, whispering, ‘I don’t have enough experience to charge what I’m worth.’ Or you’re straight-up scared that higher prices will scare people off. Sound familiar?

Here’s the truth—it’s so much easier to lower your prices later than it is to raise them. If you start too low, clients will expect those rates forever. And when you try to bump them up? It’s a headache. Trust me—you want to set yourself up right from the start.

Here’s a pro tip: people pay for value. Clients are more than happy to invest when they know they’re getting a premium experience. They’re not looking for the ‘cheap’ option—they’re looking for the best. And when your client experience is on point, they’ll pay what you’re worth and feel good about it. It’s all about positioning yourself as the expert.

So instead of discounting, focus on adding value. If you’re feeling unsure about your pricing, offer a complimentary add-on service valued at $40, rather than slashing your prices by 10%. You’re adding value, not cutting your worth—and your clients will notice the difference.

The bottom line? Start charging what you’re worth, and don’t be afraid to own your value. Clients are looking for results and experiences, and when you deliver both, they’ll see and feel the difference—and they’ll pay for it. Confidence is key. If you know your worth, so will they.

And let’s talk numbers: studies show that clients are 67% more likely to stay loyal to brands they see as offering premium services. So don’t undersell yourself—your clients are investing in you, not just the price tag.

Also, think about the long-term value of your clients. Don’t just focus on getting them through the door once. Consider how valuable they’ll be over the next six months or a year. By their 10th visit, you’re not just their esthetician—you’re their trusted skincare expert, their go-to. That loyalty is priceless.

Action step: I want you to take a good look at your pricing. Are you charging what you’re worth? If not, it’s time to level up. Don’t be afraid to raise your prices and stand tall in the value you provide. Your business deserves it!

And remember—your pricing sets the tone for how clients see you and how seriously they take your services. Set that price to reflect the premium experience you deliver, and they’ll see you as the expert you are. You’re a pro, your work has real value, and it’s time to own it!"**

Transition to Segment 2:
"Now, I know you’re thinking, ‘Okay, Deb, I get it, but how do I make my clients feel like they’re getting all the value without taking a bite out of my revenue?’ Spoiler alert: It’s not about cutting prices, it’s about leveling up your services. Let’s talk about that magic move—adding value!"

[SEGMENT 2: ADD VALUE, DON’T DISCOUNT]

Host:
 "Okay, so you might be thinking, ‘I need to offer something special to get clients through the door,’ right? Well, here’s my advice—skip the discounting and focus on adding value. Trust me, it feels so much better for both you and your clients.

Instead of offering a percentage or dollar discount, try this: give your clients a complimentary add-on service valued at $40. Think LED light therapy, 10 minutes of ultrasound, or a soothing lymphatic facial massage. Can you feel the difference already? Saying, ‘I’m offering you this complimentary service,’ sounds so much better than, ‘Here’s 10% off.’ You’re not lowering your worth—you’re making them feel like they’re getting a little extra love.

And the best part? You’re still charging your full rate, while clients feel like they’re getting a VIP treatment. It’s a win-win! Adding value creates a luxury experience without sacrificing your revenue. Plus, it elevates your entire brand vibe. You’re not the ‘discount’ esthetician—you’re the one offering a premium experience every single time.

Here’s something to keep in mind: when you add value, you’re telling your clients, ‘I’m worth this, and here’s a little extra for you because I care about your experience.’ And you know what happens? Your clients will feel that, and they’ll keep coming back—not because they got a discount, but because they felt special. They felt valued.

Pro tip: Think of value-adds that have low consumable costs but high perceived value. Things like LED therapy or a lymphatic facial massage may cost you almost nothing in terms of product, but the value clients perceive is huge. It’s all about creating that luxurious feeling.

And here’s the bonus: when you add value, you’re not just boosting that one service—you’re increasing your client’s lifetime value to your business. They’re more likely to come back, rebook, and tell their friends about the premium experience they got with you.

Action step: So, here’s your challenge for this week: think about one value-add you can offer that won’t hurt your bottom line but will wow your clients. Try it out with your next few clients and see how they respond. Trust me, they’re going to love the extra touch!

When you create an emotional connection, your clients feel it. They remember how special they felt during your service, and that’s what keeps them loyal. We’re going to dive deeper into building standout client experiences in upcoming episodes, but for now, start thinking about how you can wow your clients without lowering your prices."**

Transition to Segment 3:
"Alright, so you’re adding value like a pro, but now it’s time to take things one step further. Let’s talk about something that’ll have your clients raving to all their friends—creating an experience that leaves them saying, ‘I need to come back here – let’s book a series of 6!’"

[SEGMENT 3: THE POWER OF CREATING AN EXPERIENCE]

Host:
 "Alright, let’s talk about something that’s really going to set you apart from the competition—the experience. When I started my own day spa, Spa Dee Dah, I was obsessed with creating an experience that left a lasting impression. I wanted to engage all of my clients' senses. What did they hear, see, smell, taste, and feel the moment they walked through the door? Those small, thoughtful touches are what elevate the experience.

One of my favorite little details? I’d freeze cucumbers and raspberries in ice cubes and offer clients fizzy or tap water. It’s such a tiny thing, but it instantly created a moment of luxury. And guess what? You can do the same in your practice. Whether it’s the music you play, the scents you use, or those extra little touches that make your space feel special—those details matter.

Speaking of music, what vibe are you trying to create? Are you going for full-on Enya with soft, soothing spa music? Or maybe something a little more upbeat—think Jason Mraz or light acoustic folk. Whatever it is, the music sets the tone for the entire client experience, so choose something that feels on-brand and fits the mood you want to set.

Pro tip: Walk through your business like it’s the first time you’ve ever seen it. Really take a step back and ask yourself: What do clients see when they walk in? Is it immaculately clean? Does your retail space scream, ‘I’m serious about skincare!’ or does it feel like an afterthought? Those little things matter.

What about smell? Do you have a signature scent? Maybe it’s your favorite candle or a diffuser. But here’s the key—make sure you’re retailing it. That way, clients can take a piece of that experience home with them. It’s not just a scent; it’s a memory they can revisit.

And don’t forget the small details. Do you have hand and body lotion in the bathroom that represents your retail brand? Are you skimping on the hot towel experience? Trust me, clients notice these things. They’re taking in every detail, even the ones you might not think about. Make sure everything aligns with the luxury experience you want to create.

Here’s a challenge: Walk through your space today and see it with fresh eyes. Notice every little detail—the music, the scents, the cleanliness, the vibe. Then ask yourself: Is this creating the wow factor I want for my clients? Trust me, those small touches make a big difference in how your clients experience your space."**

Transition to Segment 4:
"So, you’ve wowed them at the front door—but let’s be real, the real magic happens on the treatment table. This is where you turn a good service into an unforgettable one. Let’s talk treatment room secrets that will keep them coming back for more."

[SEGMENT 4: ELEVATING THE TREATMENT ROOM EXPERIENCE]

Host:
 "Alright, beauty bosses, let’s talk about what happens in the treatment room—because when a client is on your table, you’ve got their full attention. This is your time to shine—not just with the treatment itself, but with those little extras that make the experience unforgettable.

Let me share a story from O2Lux that shows just how powerful those thoughtful touches can be. My daughter, Cori, had a client come in for a chemical peel. The client casually mentioned that she’d been struggling with sinus issues for a while. Now, Cori could’ve just finished the peel, sent her on her way, and called it a day. But instead, she saw an opportunity to go above and beyond.

So, when she was done with the peel, Cori said, ‘You know what? I’m going to do a complimentary lymphatic add-on to help with that sinus pressure—you’ve got a few extra minutes, right?’ The client was pleasantly surprised. Of course, she had the time! Cori spent an extra 10 minutes doing a lymphatic massage to help drain her sinuses. And guess what? The client was blown away by the results.

What did that cost Cori? Maybe 10 minutes of her time. But what did she gain? A client who immediately rebooked, bought a package of six chemical peels, and even took home retail products. All because Cori took a moment to add a little extra care.

Here’s a quick tip: Next time a client mentions something like a tight neck, dry skin, or even **stress—**think about how you can offer a little extra love. It doesn’t take much to create a wow moment, and trust me, clients remember those moments.

And the thing is, when you surprise a client with that extra touch, it’s not just the results they remember—it’s how cared for they feel. That emotional connection is what turns a regular appointment into a relationship. It’s what makes them excited to come back and rave about their experience to friends.

Now, here are a few easy, low-cost add-ons you could try in your own treatment room:
• Use aromatherapy with a drop of lavender oil on a hot towel for an extra relaxation boost.
• Or, add a quick scalp massage at the end of the treatment—it’s five minutes, but it feels so luxurious to the client.

Here’s the magic of it all—it doesn’t just make your clients feel amazing, it also pays off for your business. That extra 10 minutes could turn into more bookings, product sales, and long-term loyalty. The return on investment is huge, and all it takes is a little thoughtfulness.

Remember, it’s not just about what you do today—it’s about building that long-term relationship. Every thoughtful moment adds up to a client who keeps coming back, who invests in more treatments, and who trusts you with their skin. That’s the real power—every small touch adds value to the client’s lifetime experience with you."**

Transition to Segment 5:

"Okay, so you’ve got the experience nailed down, but how do you keep new clients flowing through your doors? The answer is simple—let’s tap into your clients’ networks and get those referrals rolling in."

[SEGMENT 5: WHY REFERRALS WORK – TAP INTO YOUR CLIENT'S INNER CIRCLE]

Host:
 "Alright, so how do you get clients in the door? Referrals! Let’s be real—there’s no better marketing than good ol’ word-of-mouth. People trust recommendations from friends and family way more than any ad you could run. Your current clients? They’re your best advocates.

But here’s the deal—you can’t just hope your clients will refer you. You’ve got to give them a little nudge! That’s where a referral program comes in. Don’t just sit back and wish for those referrals—structure a program that makes it easy (and fun) for your clients to share their amazing experience with others.

Think of it like this: You want your clients to feel like they’re part of something exclusive when they refer you. So, create a referral program that feels VIP, something that makes them feel proud to spread the word. We’re talking rewards, special perks, and making it super simple for them to refer friends."**

Transition to Segment 6:

"So how do you make referrals easy and fun for your clients? I’ve got just the strategy—a referral program that makes your clients want to shout your name from the rooftops."

[SEGMENT 6: GLOW TOGETHER REFERRAL PROGRAM – A NO-BRAINER APPROACH]

Host:
 "Let me share the Glow Together referral program we created for O2Lux, and I can honestly say it’s been a total game-changer. It’s so simple but makes it incredibly easy for clients to refer us to their friends, all while creating a VIP experience for everyone involved.

Here’s how it works:

1. After each service, we hand our clients three referral cards. No pressure—just an easy way for them to share their experience with their friends.
2. When their friends book using one of those cards, both the client and their friend get to choose between $25 off their next service or a complimentary $40 add-on. The add-ons include options like LED light therapy, ultrasound, or a lymphatic facial massage using the OxyVERVE heat and cold modalities.

Here’s the kicker: the $40 add-on is not only a better deal for the client, but it’s also more cost-effective for us as a business. The add-on feels like extra value to the client—more than the $25 discount—and at the same time, it costs us less to offer. So it’s a win-win for everyone involved. They get an elevated, personalized experience, and we maintain our margins.

And you can take it a step further—offer your clients an extra reward if multiple friends book through their referral. Maybe a free express facial or a high-value product. It adds an element of fun and keeps those referrals rolling in. It’s a great way to turn your clients into ambassadors for your business.

One more thing: don’t forget to follow up! When a client refers someone, we send them a quick, personal thank-you note or email. It’s a small gesture, but it makes a huge impact in maintaining those positive relationships and keeping that loyalty strong."**

[OxyVERVE™ Commercial]

"Quick pause, because this is something you can’t afford to miss! I’ve got a tool that’s going to take your treatments to the next level and have your clients hooked after just one session."
Host:
"Trust me, once you bring this into your lineup, there’s no going back. Say hello to OxyVERVE™. This isn’t just another facial—this is the treatment your clients didn’t even know they were waiting for. We’re talking cutting-edge skin science wrapped in full-on luxury. Once they experience it, they’ll be hooked.

Here’s how it works: OxyVERVE™ delivers a 7-step sensory journey—heat and cold therapy, a bubbly CO2 infusion, aqua-dermabrasion, iontophoresis (yes, it’s as cool as it sounds), and a high-pressure oxygen jet pen for that glass skin finish. It’s the perfect blend of spa-day indulgence with serious results. ✨

Let’s talk numbers. What’s in it for you? You’re spending just $20 on consumables, but you’re charging $250 per treatment. 💸 That means OxyVERVE™ pays for itself fast—and the rest? Straight profit. It’s a game-changer for your bottom line.

Now, picture this: Your clients leave feeling like they’ve just had a luxury VIP experience they can’t stop raving about. They’ll be back—again and again—because this is the kind of treatment they can’t find anywhere else.

Here’s the kicker—if you’re not offering this, you’re missing a massive opportunity to lead the market. OxyVERVE™ has just launched in the US, and now’s the time to be first to introduce it in your area. Don’t wait until everyone else catches on—be the one who sets the trend.

It’s time to level up your treatments, differentiate yourself in a sea of same, and give your clients something they can’t stop talking about. Make OxyVERVE™ your best friend and secret weapon in the treatment room today."**

Transition to Segment 7:

"Now that we’ve added a little fire to your treatments with OxyVERVE™, let’s talk about getting those books full. Promotions are your best friend when it comes to boosting revenue."

[SEGMENT 7: SEASONAL PROMOTIONS – BOOST REVENUE WITH STRATEGIC PACKAGES]

Host:
 "Monthly and seasonal promotions are fantastic tools for driving business and keeping your books full. The key is to create a limited-time offer that creates urgency—your clients will want to jump in before they miss out. But beyond that, you want to offer value that makes them feel like they’re getting a truly special deal.

At O2Lux, we recently launched a Chemical Peel Season Special that absolutely nailed it right out of the gate. Here’s the offer we structured:
✨ Single Chemical Peel Treatment: $125
✨ Package of 6 Treatments: $600 (That’s a $150 savings!)
✨ Bonus: Clients who purchase the package also get a full-size VIE Accelerated Recovery Cream, valued at $110.

Now, here’s the magic: while we show a $150 savings, the real win here is getting the client in the door six times instead of just once. And that bonus product? The cost to us is only $55, but we’re showing the full retail value of $110. It’s all about giving clients that high-value feeling.

And let me tell you—it worked! Cori sold two packages on the very first day we launched this promo, which added 12 appointments to her books and an extra $1,200 in revenue in a single day. Bam! 💥 The clients are loving their results, and the bonus product really makes them feel like they’re getting something extra special.

Think about how you can create your own seasonal promotions. Here are two options that have been really popular at O2Lux:
• Holiday Glow-Up Series: As the holidays approach, offer a package focused on brightening and revitalizing skin. Clients want to look radiant for holiday parties and events, and this series of treatments is all about giving them that perfect glow. You can bundle in facials that enhance brightness, with a special holiday-themed bonus product like a glow-boosting serum.
• Summer Skin Rescue: After a long summer of sun exposure, your clients’ skin is in desperate need of repair. This package focuses on soothing, hydrating, and refreshing the skin after harsh sun exposure. Think hydrating treatments, after-sun repair facials, and cooling masks to restore vitality and keep the skin looking fresh.

But remember, it’s not just about the discount—it’s about the experience. Cori makes sure her chemical peel clients get more than just the peel. She adds a full arm and hand massage, and even a crystal quartz mask, to elevate the entire treatment. These are the kinds of extra touches that clients aren’t likely to find anywhere else. It’s what keeps them rebooking and referring others to your practice.

So, when you’re building your promotions, think about bundling services, adding a value-packed bonus, and creating that urgency to get clients excited to book. Most importantly, give them something extra they can’t get anywhere else, and you’ll see your bookings (and loyalty) soar."**

Transition to Segment 8:

"Alright, we’ve nailed down your promotions, but don’t sleep on the power of retail. Let’s talk about how bundling your products can create offers your clients can’t resist."

[SEGMENT 8: RETAIL LAUNCH BUNDLES – BOOST YOUR BOTTOM LINE WITH PRODUCTS]

Host:
 "Alright, let’s talk retail! One of the most powerful ways to boost your revenue is through retail, and bundling products together for a special deal? Game-changer. When we launched the Phytocéane skincare line at O2Lux, we created a retail bundle that was just irresistible.
✨ Full-size cleanser, toner, and moisturizer for just $99.
Now, doesn’t that sound like a sweet deal? Think about it—three full-size professional products, all for under $100. We positioned it as a $99 bundle because it hits that magic price point. But here’s the kicker—it’s really about 10% off. But, which sounds more tempting to you—10% off, or a complete skincare routine for just $99? Yeah, I know which one I’d choose.

And here’s the real strategy: instead of promoting just one product with 10% off, you’re moving three products out the door. Three SKUs. Your clients are getting everything they need to continue their routine at home, and every time they use those products, they’re thinking about you. The scent, the results—it all brings them back to their experience with you, their expert skincare therapist.

Oh, and here’s a juicy little fact for you: did you know that clients who purchase retail are 90% more likely to rebook with you? Yeah, that’s a big deal. When your clients invest in professional products, they become so much more loyal. It’s all about creating a stronger connection—they’re sticking with you because you’re delivering results, not just in the treatment room but at home, too.

Pro Tip: Pre-plan your retail promotions! Take advantage of special offers from your vendors, and always make sure you have enough product on the shelves. I recommend keeping at least six of each item in stock and reordering when you’re down to two—nothing worse than running out in the middle of a hot promo!

Here’s another tip: if you really want to level up the offer, bundle your retail with a quick treatment add-on. For example, offer the $99 Phytocéane bundle and throw in a complimentary LED light therapy session or a mini glow treatment. This way, clients feel like they’re getting even more value, and you’ve just created an amazing cross-sell opportunity.

Clients loved this Phytocéane bundle, and part of what made it so successful was offering it as an introductory special for a limited time. When you create that urgency—when clients know they need to act fast to grab the deal—it works. People love exclusivity, so framing it as a ‘limited-time offer’ can seriously make all the difference.

Here’s one last tip for you: Offer a subscription option for those high-demand products. For example, if your client is obsessed with her Phytocéane cleanser, why not offer a reorder every 30 or 60 days at a special price? Not only does it boost your retail revenue, but it keeps them using professional products consistently, which means better results and they’re coming back to you for their next facial.

So, what’s the power of bundling? Your clients feel like they’re getting a killer deal, they’re investing in a full skincare routine, and you’re boosting your retail sales in the process. Once they start seeing the results, they’re hooked, and you’ve got loyal clients coming back for more."**

[SEGMENT 9: TARGETED MAILING LISTS & SPECIAL OFFERS – INVEST SMARTLY]

"Ready for another way to get clients in the door? Let’s dive into a little old school meets new school strategy—targeted mailing lists. Trust me, snail mail isn’t dead."
Host:
"Alright, let’s talk about a targeted approach to marketing that can seriously bring in the right clients—mailing lists. Let me share how it worked for me. When I launched Spa Dee Dah, I went all-in and purchased a mailing list targeting women in my area—specifically homeowners aged 35 to 65, with household incomes over $100K and home values over $250K.

Now, depending on your market, you’ll want to adjust these numbers. If you’re in California or New York, you’ll probably need to adjust up. But here in the Midwest, in farm country, these are really solid numbers for us. You just want to make sure you’re targeting the right demographic for your business.

Then, I sent them beautifully designed postcards with an offer they couldn’t resist. Here’s what it said:
‘Because we know you'll be obsessed with your experience, come back for more and share the news with all your friends... we'd love to offer you a complimentary signature facial.’

See what I did there? I created an invitation, not just a promotion. Offering a free facial was the hook, but the message made it feel personal and like something worth sharing with friends. And let me tell you, the feedback was amazing! We had clients raving about the personal touch of the postcard—one client even said, ‘I had to come in because it felt like you really wanted me to be there... I needed to know about the experience I was going to be obsessed with.’ That personal connection matters!

Here’s why it worked: offering a few free facials brought in way more revenue than it cost me. Once clients experienced our spa, they were hooked. Not only did they come back, but they brought their friends!

Within six months, we were so booked you couldn’t find parking on our street! All because I took the time to invest in reaching the right clients and gave them an experience they couldn’t resist.

Now, here’s a quick example for you. Let’s say your mailing list costs you $500 to reach 500 prospective clients. If you book even two of those people for an OxyVERVE treatment at $250 each—bam, your entire list is paid for in just two clients! 🎉 And, if just 10% of those prospects take you up on your offer, you’ll have the opportunity to get 50 new clients in your door. Imagine the possibilities—50 people experiencing your magic for the first time. From there, the rest is up to you!

Pro tip: I recommend using Data Axle USA for mailing lists—you’ll find the link in the show notes. And remember, snail mail is not dead. Your postcard will need to be beautiful, your message clear, and your logo on point. This is your chance to make a killer first impression! Use high-quality images, make sure your brand colors pop, and use fonts that represent your vibe. Need a brand refresh? Shameless plug—we’ve got you covered at BrandEdit.ai! 😉

Here’s another pro tip: Include a special offer code on the postcard so you can track how well it’s performing. Something fun like VIPVIBES that clients use when booking. That way, you can see how many people are responding directly to your mailing and measure its success.

But if you’re not ready for a full-scale mailing list just yet, don’t worry. You can always start small. Offer a few free or discounted services each month to a targeted group of clients. And here’s the trick: who you offer these services to matters. Target local influencers, business owners, socialites, and especially fellow service providers like hairstylists. Give these women a free service, and trust me—they’ll tell everyone they know about the experience. Be willing to invest a small amount of time providing free services upfront.

And remember—it’s not just about that one free service you’re giving. You’re gaining the **LTV—lifetime value—**of a client. In fact, studies show that repeat customers spend 67% more than new clients, meaning the longer they stay with you, the more valuable they become to your business. Think BIG picture, not just about the hour you’re giving away today, but the future paid visits you’ll be gaining every month when they come back again and again. That’s the real win.

And did you know? As an esthetician, you’re an appreciating asset. Every single visit makes you more valuable to your clients. By the 10th visit, you’re worth so much more to them than you were on the first. Why? Because you know their skin, you’ve built trust, and they’ve seen the results over time. You’ve likely become the keeper of their skincare secrets, and they need you. So, why do we feel the need to give our long-term clients more discounts? Instead, focus on adding value and making them feel like the most special client you have.

Cars lose value the minute they drive off the lot, but you, my friend, only gain in value with every visit. Keep your focus on the long-term relationship and watch your business grow."**

Transition to Segment 10:

"So, mailing lists are awesome, but let’s bring it into the digital age. It’s time to level up your social game with a killer giveaway that’ll have your followers buzzing."

[SEGMENT 10: GROW YOUR SOCIAL FOLLOWING – GIVEAWAYS THAT WORK]

Host:
 "Soooo… last but not least, let’s dive into how you can grow your social following with giveaways. Now, giveaways aren’t just fun—they’re a fantastic way to build buzz around your brand, boost engagement, and introduce your business to new clients.
At O2Lux, we ran a super successful giveaway called Glow for It!, where we offered a 7-Step OxyVERVE Sensory Facial, valued at $229. Here’s how we set it up for maximum engagement:
1️⃣ Follow us
2️⃣ Like this post
3️⃣ Share the post to your story
4️⃣ Tag three friends who would love to glow with you

Now, here’s the thing: people love winning, especially when the prize is something luxurious that they wouldn't normally splurge on themselves. By making the prize a high-value treatment like the OxyVERVE facial, we created a lot of excitement and engagement. You want people to feel like, ‘Wow, I need to win this!’ That emotional pull is what creates buzz and drives followers to engage with your content.

Here’s why this worked for us:

1. It boosts your visibility: Every time someone shares or tags friends, it brings new eyes to your page. Those friends are likely to check out your profile, follow you, and even book services. It’s organic marketing at its finest.
2. It’s a community builder: You’re not just growing your follower count—you’re creating a community of engaged clients who are excited about your services and what you offer.
3. It’s all about value: People are more likely to enter a giveaway when the prize is something valuable and unique. A luxury experience, like the OxyVERVE Sensory Facial, is a perfect example—it’s not just another discount or generic offer, it’s an exclusive experience that they’ll want to share with others.

And the results? We saw an influx of new followers and comments, but what really matters is that these weren’t just numbers—they were potential clients. These were people genuinely interested in what O2Lux offers. And the best part? Many who entered the giveaway actually booked services—even if they didn’t win. Because we created desire for the experience, it became more than just a prize—it became something people wanted to try, win or not.

Pro tip #1: Once your giveaway ends, don’t just celebrate the winner—follow up with everyone who entered! Send them a special thank-you message and offer them something small, like a 10% discount or $25 off their next service, just for participating. Trust me, many will take you up on the offer! It’s a great way to turn those potential clients into actual bookings.
Pro tip #2: If you can, link your giveaway to a specific season or event, like the holidays, or a ‘New Year, New Glow’ campaign. This creates a sense of urgency and excitement around the giveaway, making people feel like they don’t want to miss out.
Pro tip #3: Once you’ve picked your winner, encourage them to share their experience after they come in for their treatment! You could even offer a little incentive, like a free add-on service, in exchange for a post or Instagram story. This helps you create authentic content for your business and generates even more buzz.

So, giveaways are about more than just increasing your follower count—they’re about creating buzz and getting people genuinely excited about what you do. And remember, the goal is to grow a community of followers who are actively engaged and excited to experience your services."**

[SEGMENT 11: FINAL THOUGHTS]

"Alright, that’s a wrap! We’ve covered everything from pricing to wow-worthy experiences, to social media game-changers. You’re ready to take action and watch your books fill up."
Host:
"But wait—before you bounce, I’ve got something super special just for you! Want to elevate your brand with AI? Fill out the JOT form in the show notes, and I’ll send you a FREE copy of The Esthetician’s Guide to ChatGPT. It’s packed with easy steps to grow your client list and take your spa’s brand to new heights.

Thanks for tuning in—don’t forget to subscribe so you’re always in the loop! And hey, as a creative, I like to drop episodes when the inspiration strikes, so keep an eye out for those late-night surprises! 🌙 You definitely don’t want to miss them.

Loved this episode? Hit that follow button and share it with your besties—anyone who’s ready for a serious brand glow-up. And if you’re not already hanging out with me on Instagram, what are you waiting for? Let’s be besties! Hit me up over at @BrandEdit.ai—I’d love to see what you’re up to and how you’re building your brand.

Next time, we’re diving into [tease next topic]. Trust me, you won’t want to miss it!

And a big shoutout to all of you for listening—you’re out here leveling up, and I love it! Don’t forget, life’s way too short for boring brands, so let’s keep it fun, fresh, and totally unforgettable. Catch you next time!"**

[OUTRO JINGLE]