BrandEdit.ai

The Art of Email Marketing: Creating High-Converting Campaigns for Med Spas Using AI:

• Debra Menke • Season 1 • Episode 4

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In this episode of BrandEdit.ai, Debra K. Menke breaks down how med spa owners can leverage AI-powered email marketing to drive client bookings, boost engagement, and turn leads into loyal customers. From personalized email campaigns to automating follow-ups, Debra shares the must-know strategies that will take your email marketing from good to great. Plus, she introduces the OxyVERVE™ 7-step sensory experience—a game-changing treatment that your clients will rave about.

Want to boost your brand with AI? Fill out the form in the show notes and get your FREE COPY of The Esthetician’s Guide to ChatGPT!

Thanks for tuning in to BrandEdit.ai! Be sure to subscribe so you never miss an episode filled with fresh, fun, and AI-powered strategies to help your med spa rise above the noise. If you’re ready to refresh your brand, architect your image, or just want to chat about the latest in aesthetics, visit us at BrandEdit.ai.
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Your FREE GUIDE to Leveling Up Your Marketing with ChatGPT:
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OxyVERVE US Distribution: www.dkmaesthetics.com

Chapter 1: Why Email Marketing Still Works in 2024

Host:
Okay, first off, why are we even talking about email? Isn’t it all about social media these days? Well, here’s the deal—email marketing isn’t dead. In fact, it’s thriving!

Did you know that for every $1 spent on email marketing, the average return is $42? 🤯 Crazy, right? Social media is great for engagement, but when it comes to building relationships and driving actual bookings, email is where the magic happens.

With email, you’re in your client’s inbox—directly. No algorithm deciding whether they see your post or not. It’s your chance to speak to them personally and make them feel like VIPs.

But wait, it gets better. AI can take your email game from good to wow. So, let’s talk about how AI can step in to help you automate, personalize, and make email marketing a breeze!

Chapter 2: Crafting Personalized Email Campaigns with AI

Host:
Now, if there’s one thing we know about email marketing, it’s that the generic, one-size-fits-all approach just doesn’t work anymore. Clients want to feel seen, and that’s where AI comes in. 🧠

Imagine this: Instead of sending out one mass email, AI helps you craft personalized emails that speak directly to each client. You can use AI to segment your email list—by age, skincare concerns, favorite treatments—you name it! Then, tailor your message to each segment.

Here’s an example:
"Hi Sarah! We noticed you haven’t visited us in a while, and we’ve got the perfect treatment to help with the dry skin concerns you mentioned. Book your next appointment and enjoy 20% off!"

See how specific that is? AI helps you gather and analyze client data to create emails that feel like a personal conversation. And the best part? You don’t have to spend hours writing them. AI does the heavy lifting—creating tailored campaigns that make clients feel like they’re getting VIP treatment. 💆‍♀️

AI Tools to Try:

  • ActiveCampaign: Perfect for email segmentation and creating personalized email flows based on client data.
  • Mailchimp: Offers AI-powered suggestions for personalized content based on your audience’s behavior.
  • Customer.io: Helps you send personalized, behavior-driven emails based on your client’s interaction with your brand.

Chapter 3: Automating Responses and Follow-Ups

Host:
Okay, so you’ve sent out this amazing personalized email campaign, and clients are booking appointments left and right. 🎉 But what about follow-ups? What about those clients who opened the email but didn’t book?

This is where AI becomes your best friend. 🦸‍♀️ With AI-powered tools, you can automate follow-up emails based on client behavior. Let’s say a client clicked on your booking link but didn’t complete the process. AI can automatically send a friendly reminder like:

"Hey Sarah, we noticed you started booking an appointment but didn’t finish! We’re holding a spot just for you. Click here to complete your booking!"

Boom. No need to chase clients manually—AI handles it for you. This keeps clients engaged and nudges them to take that final step. 📅

You can even set up automated thank-you emails after appointments or send reminders when it’s time for their next treatment. Consistent follow-ups = loyal clients.

AI Tools to Try:

  • Sendinblue: Automates email follow-ups and reminders based on client behavior.
  • HubSpot: Helps you automate responses and set up smart follow-up workflows that trigger based on client actions.
  • ConvertKit: A great tool for creating personalized automations and follow-ups, ensuring no lead slips through the cracks.

[Mid-Podcast Commercial: OxyVERVE™]

Host:
Alright, quick pause because I’ve got something exciting to share—let’s talk OxyVERVE™! This is the facial treatment your clients will not stop raving about. And trust me, it’s a game-changer for your business too. 🙌

Here’s the scoop: OxyVERVE™ isn’t just another facial. It’s a 7-step sensory experience that’s all about giving your clients that personalized, luxurious vibe they crave. 💆‍♀️ And guess what? The consumable cost? Only $20 per treatment. Yeah, you heard me right—just 20 bucks!

But here’s where it gets even sweeter. Your average treatment price? $250. 💰 That means you’ll have this bad boy paid off in 3 months or less. Not too shabby, right?

And I know you’re thinking big—how about six figures in six months? With OxyVERVE™, that’s totally within reach. You’re giving your clients an unforgettable experience and putting real profit back into your business. Talk about a win-win!

So, if you’re ready to seriously level up, give OxyVERVE™ a look. It’s more than just skincare—it’s giving your business a glow-up too! 🌟

Chapter 4: Turning Leads into Loyal Clients

Host:
So, you’ve got your personalized emails, your follow-ups are automated—now let’s talk about the real goal: turning leads into loyal clients.

AI can help you with more than just getting clients to book that first appointment. It’s about nurturing long-term relationships. 💖 You can use AI to track client behavior—like which emails they’ve opened, what services they’ve booked, and what feedback they’ve left. This data helps you tailor future emails to keep clients coming back for more.

For example, if a client always books chemical peels, you can use AI to recommend other treatments they might love based on their history—like oxygen facials or LED light therapy.

By sending these personalized recommendations and exclusive offers, you’re keeping the relationship fresh and exciting. It’s like saying, "Hey, we know exactly what you need, and we’re here to make sure you’re glowing year-round."

AI Tools to Try:

  • Drip: Great for tracking client behavior and sending personalized recommendations to keep them engaged.
  • Klaviyo: Provides in-depth customer insights and helps you send tailored email offers to turn leads into loyal customers.
  • Iterable: Allows you to create automated, personalized email journeys that follow the customer lifecycle and build stronger relationships.

Chapter 5: Making It Easy with AI Tools

Host:
The great thing about AI? It makes all of this easy. There are so many AI-powered email marketing tools that can help you create campaigns, automate responses, and track performance.

Here are a few to check out:

  • Mailchimp: Perfect for automating email campaigns and using AI to generate personalized content suggestions.
  • ActiveCampaign: Offers in-depth customer segmentation and automations to keep your email marketing personalized and effective.
  • HubSpot: A complete CRM solution that integrates email marketing, client management, and AI-powered automations to simplify your process.

And don’t worry—you don’t need to be a tech whiz to use these tools. They’re designed to help you save time and get better results, whether you’re a solo esthetician or running a full med spa.

Conclusion: AI Makes Email Marketing a Breeze

Host:
And there you have it! With the help of AI, email marketing isn’t just a chore—it’s your secret weapon for creating high-converting campaigns that keep clients engaged and booking more treatments.

From personalized emails to automated follow-ups and everything in between, AI helps you build relationships that last. 🙌

But before you bounce, I’ve got something special just for you! Want to boost your brand with AI? Fill out the JOT form in the show notes, and I’ll drop it like it’s hot—your FREE COPY of The Esthetician’s Guide to ChatGPT: A Step-by-Step Guide to Boosting Your Brand. Unlock the power of AI to grow your clientele and elevate your spa’s brand! 💥

Don’t sleep on this one—hit that form now and let’s get your brand glowing

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Debra K Menke

Host