Buzz-Worthy Hacks: How to Craft Press Releases with AI for Your Med Spa

In this episode of BrandEdit.ai, we’re diving into the power of Artificial Intelligence to help you create buzz-worthy press releases that make your med spa or esthetic practice stand out. Whether you’re launching a new treatment, hosting an event, or looking to boost your brand’s visibility, AI tools like ChatGPT can save you time and deliver polished, professional content with ease.

We’ll break down the anatomy of a great press release, show you how to coach AI to match your brand’s voice, and share insider tips to ensure your PR hits the mark every time. Plus, don’t miss the special segment on the OxyVERVE™ treatment—your new go-to for personalized, luxurious facials with impressive profit margins!

Ready to level up your marketing and stand out in a sea of same? Hit play, and let’s get started!

Chapters

• 0:00 Chapter 1: Why Press Releases Still Matter for Med Spas
• 1:43 Chapter 2: The Anatomy of a Great Press Release
• 3:36 Mid-Podcast Commercial: OxyVERVE™
• 4:35 Chapter 3: Crafting the Perfect Press Release with AI
• 7:07 Chapter 4: Tips & Tricks for AI-Powered Press Releases
• 8:00 Chapter 5: The Final Touches & Distribution
• 8:53 Conclusion: AI Makes Press Releases Easy-Peasy

Transcript

Buzz-Worthy Hacks: How to Craft Press Releases with AI for Your Med Spa

Chapter 1: Why Press Releases Still Matter for Med Spas

Host:
Alright, let’s get real for a second. In this social media-driven world, you might be thinking, “Do I really need a press release?” And my answer is YES! 💥

Press releases are still gold when it comes to announcing big things—like new treatments, events, or even expansions. Plus, it’s a great way to get the attention of local journalists, bloggers, and influencers who can help you spread the word.

It builds that all-important credibility for your business.

So even though Instagram and TikTok are awesome for quick marketing, a well-crafted press release can still pack a punch. Let’s make sure you’ve got one ready to go when the time comes, and with AI, trust me, it’s going to be a breeze.

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Chapter 2: The Anatomy of a Great Press Release

Host:  
Now, let’s break it down—what makes a press release shine like that fresh post-facial glow? 🌟

Here are the five parts you need to nail:

1. Catchy Headline
You want to grab attention fast. Make your headline clear, punchy, and interesting—think of it like the best first impression you can make.

Example: Transform Your Skincare with the Latest 7-Step Sensory Facial at [Your Spa Name]

2. Engaging Lead Paragraph 
The first paragraph is like your elevator pitch. Get straight to the point. Give the reader the who, what, when, where, and why right away. 

Example: 
"[Your Spa Name], a top med spa in [Location], is thrilled to announce the launch of its newest 7-step facial experience designed to deliver glowing, personalized skincare results. The launch event will take place on [Date]."

3. Supporting Body
Now, let’s dive into the juicy details. Explain why this news is a big deal, why clients should care, and what makes your new treatment or event awesome.

4. Call to Action  
You always need a clear call to action. What should people do next? Book an appointment? RSVP for the event? Contact you for more info? Make it easy for them!

5. Media Contact Info
Don’t forget this part—make sure there’s someone the press can reach out to for more info or to book interviews. Journalists need quick access to contacts, so this is super important!

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[Mid-Podcast Commercial: OxyVERVE™]

Host:  
Alright, let’s take a quick pause from all this AI talk to introduce you to your favorite new treatment—OxyVERVE™.

So here’s the deal—OxyVERVE™ is like the VIP ticket for your clients’ skin. It’s a 7-step sensory experience that’s all about giving them exactly what they need. Personalized, luxurious, and effective.

It’s kind of like turning your treatment room into the Netflix of facials. You get what you want, when you want it. But it’s not just your clients who will be smiling, because with a consumable cost at just $20 or less per treatment, OxyVERVE™ is keeping your spa’s bottom line looking real good.

We’re talking profits and glowing skin. What’s not to love?

So if you’re ready to level up your treatment game and give your clients something they’ll rave about—while keeping things easy on your budget—check out OxyVERVE™. It’s the facial that’s doing more than just skincare—it’s giving your business a glow-up, too. 😉

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Chapter 3: Crafting the Perfect Press Release with AI

Host:  
Now that we’ve had a little OxyVERVE™ inspiration, let’s get back to how you can craft a press release with a little help from Artificial Intelligence. 🛠️

AI tools like ChatGPT can help you create a polished, professional press release in minutes. But here’s the thing—while AI can generate amazing content, it’s not perfect right out of the gate. You’ve got to coach it to get that content perfectly tailored to your brand’s voice.

Here’s how:

1. Start with a Clear Prompt
AI loves specifics! Give it a prompt that includes all the important details.

Example: 
"Write a press release for the launch of a 7-step sensory facial at [Spa Name]. Include the launch date, treatment details, and booking info."

2. Fine-Tune the Structure 
Make sure the AI follows the structure we just talked about—headline, lead, body, and call to action. You can even guide it with more details if needed.

Example: 
"[H1] Sensory Facial Experience Debuts at [Spa Name] 
[Lead] Introduce the launch with key details. 
[Body] Explain why this treatment is a game-changer. 
[CTA] Include booking info and event details."

3. Edit and Add Your Flair 
Here’s where the magic happens. Don’t just take what ChatGPT spits out as the final version. You’ve got to fine-tune it to sound like you. Here are a couple of ways you can coach ChatGPT to match your brand’s voice:

- Give Clear Tone Instructions: When you prompt the AI, be specific about your brand’s tone. Do you want the content to sound professional? Fun? Approachable? ChatGPT can adjust based on that tone. For example: 
“Use a friendly and welcoming tone with a touch of humor to reflect our brand’s personality.”

- Share Examples of Past Content: Another great way to coach ChatGPT is by feeding it examples of past press releases, blog posts, or social media content. You can say: 
“Here’s an example of a past press release. Please match this tone and style.”

Remember, it’s all about guiding the AI. Give it clear instructions, and don’t be afraid to tweak the output to make sure it’s 100% you.

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Chapter 4: Tips & Tricks for AI-Powered Press Releases

Host:  
Now that you’ve got the basics down, let’s talk about a few tips to make your AI-powered press release really shine:

1. Keep it Newsworthy
Make sure your press release is all about announcing big things. Whether it’s a new treatment, an event, or a major business update—make it something people will care about.

2. Use SEO Magic
AI can help you embed important keywords that journalists and potential clients are searching for. Think about what people type into Google—like “best facials in [city]” or “7-step facial benefits”—and work those into your press release.

3. Reusable Templates for the Win
If you send out press releases often, create a reusable template with AI. You can tweak it for each new announcement and save time while keeping everything consistent.

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Chapter 5: The Final Touches & Distribution

Host:
You’ve crafted a killer press release—now it’s time to get it out there!

1. Double-Check Everything
Make sure all the details—like dates, contact info, and links—are correct. The last thing you want is to send out incorrect info!

2. Distribute Like a Pro 
Send your press release to local media outlets, influencers, and bloggers who align with your target audience. You can also use a distribution service like PR Newswire to reach an even bigger audience.

3. Amplify on Social and Your Website 
Don’t stop there—share your press release on your website, social media, and newsletters to keep building buzz. The more eyes on it, the better!

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Conclusion: AI Makes Press Releases Easy-Peasy

Host: 
And that’s a wrap! Creating a beautiful, buzz-worthy press release for your med spa or esthetic practice? Totally doable—especially when you’ve got Artificial Intelligence in your toolkit.

If you’re ready to level up your marketing, automate those tedious tasks, and make your brand unforgettable, you’re in the right place.

And hey, if you loved today’s episode, make sure to hit that subscribe button so you don’t miss out on more ways to refresh your brand and boost your business.

Remember—at BrandEdit.ai, we’re all about helping aesthetic companies and entrepreneurs like you refresh your brand, architect your image, and leverage the power of AI to rise above the noise.

We’re not your average AI. We’re here to help you stand out in a sea of same.

Thanks for hanging with me today! Keep your marketing fun, fresh, and uniquely you. And don't forget to visit BrandEdit.ai for more tips, tricks, and inspiration.

Because let’s face it, life’s too short for boring brands. 😉